Getty Images lost over 99% of its value in four years as AI ate into stock photography. Getty is now filing for bankruptcy as part of a restructuring deal and will become a private company again. Getty was one of the largest stock photo companies in the world. It charged businesses and media outlets for photos and videos from its huge library. In 2022 it went public at a $4.8 billion valuation. Then AI image generators arrived. They create similar images in seconds, and Getty's stock sites, Getty Images and iStock, came under pressure. Getty went to court. It sued Stability AI, the maker of Stable Diffusion, for using its images to train AI. A UK High Court judge largely ruled against it. A planned merger with rival Shutterstock then fell apart, leaving Getty alone with heavy debt and growing competition from AI. Its debt stands at about $2.1 billion, while its market value has shrunk to roughly $20.74 million. Now the Getty family and Koch Equity Development will own 100% of what is left. Getty spent decades making billions by selling images. AI made it possible to create similar images in seconds. And now a company once worth $4.8 billion has lost almost all of its value. This is how fast AI can take apart an established business.
